Rental car boom
Company cars benefit greatly – also in Germany!
The global car rental market is experiencing a further upswing, reaching a sales volume of USD 149.9 billion in 2024 according to industry service Grand View Research.
By 2030, the sales volume is expected to increase at an annual growth rate of a strong 10.5% to an impressive USD 278 billion. Although these are global figures, significant growth is also forecast for Europe – and Germany in particular: With a market share of over 24% of global sales in 2024, Europe remains a key driver.
In Germany, too, more and more drivers are opting for a rental car: Grand View Research reports a market volume in Germany of around USD 3.55 billion for 2024, which is expected to rise to around USD 5.6 billion by 2034. Annual growth of around 4.7 % .
Other sources are even more euphoric: according to the analysis institute Mordor Intelligence, sales in the car rental market in Germany amounted to around USD 2.04 billion in the base year 2023 and are expected to grow to USD 4.44 billion by 2027 – at an impressive annual rate of around 13.1 %.
In concrete terms, this means that the market continues to gain momentum even in established segments – not least thanks to growing demand in the corporate customer segment.
Further growth expected
The global market (USD 278 billion by 2030) and Europe’s strong position illustrate the direction of the trend – the business segment in particular will continue to grow.
In addition to a change in mobility awareness, this is also due to new technologies and services: Platforms and services are being continuously improved. Car-on-demand, IoT integration and various flexible subscription models are becoming increasingly established and relieve companies of the burden of fleet management.
Conclusion
The rental car market is growing rapidly worldwide – and there is also a clear trend towards flexible mobility in Germany, particularly in the business customer segment. Companies appreciate the advantages of vehicles available at short notice, clearly calculable costs and digital services. The conventional leased or even purchased company vehicle is increasingly being replaced by customized subscription solutions – on demand, needs-based, scalable.
As an industry pioneer, MHC Mobility is actively shaping this change and offers companies tailor-made mobility solutions – from flexible long-term rental to e-vehicles and individual fleet concepts. With digital booking, full-service models and strong consulting expertise, MHC Mobility is a reliable partner for companies that want to make their mobility flexible, efficient and future-oriented.
